Just a Drop

Just a Drop is an international water-aid charity closely allied to the global travel & tourism industry.

In the last 10 years it has helped over 1 million children and families in 29 countries and the challenge for PFT was to reinforce the charity’s brand credentials by developing a new powerful creative platform that could applied across all communications.

Recognising that almost incomprehensible child mortality statistics were detracting from the fundamental fundraising message PFT working alongside EKO Marketing developed a ‘Mathematics’ creative concept:

YOU DO THE MATHS | IT DOESN’T ADD UP | THEY COUNT ON YOU

We also introduced the ‘Safe Water = Saved Lives’ strapline and established new corporate guidelines for the charity and its supporters to follow.

More recently we launched Just a Drop’s JUST HELP HAITI Appeal with a separate logo and series of HTMLs for broadcast.